Recently, I have been working as a Fractional SEO with a local home service business. During an online interaction, I emphasized how important it is to have reviews through our Google Business Profile URL. At the end of the meeting, the owner asked, ‘Hey Kashif, if you don’t mind, how…

Google My Business description is crucial for helping Google and potential customers understand your business. The key is to keep the right balance—your description should be optimized enough to boost visibility without sounding overly “SEOish” or under-optimized, which could lead Google’s algorithms to overlook it. With that in mind, you…